The first I saw of the new bing logo was via this post over at the imjustcreative blog. I’m with Graham completely, it’s amazing that a company the size of Microsoft would actually sign off on such a badly designed logo. In contrast, take a look at the new logo for Google Wave – it’s pure simplicity in echoing the colours of the Google brand whilst creating a wave with the letter W is a definite win. Look at the logo’s side-by-side and see what you think.

Comparison of the new logo's from Microsoft and Google

The rebranding car wreck doesn’t end there though. Not happy with just creating a shockingly bad logo for bing the designers of this launch micro-site (which I assume is being used to herald the new dawn of Bing to the world) have blatantly ripped an idea from this site: dragoninteractive.com. Of course, it goes without saying that the Dragon Interactive site is far superior in many ways – but why have Microsoft so obviously not invested time in the design of these sites let alone the bing logo?

The 'rip-off' bing micro-site

The far superior dragon interactive site

And then there are the other micro-sites like this which uses Silverlight of all things when it’s completely unnecessary. What also strikes me though is that the micro-sites sitting under http://www.discoverbing.com/ have no clear brand continuity.

Why Silverlight??

Bring back Live – all is forgiven?

What do you think to the Bing logo and Sites? Please feel free to drop a comment below.

UPDATE There’s also this great post analysing the new bing logo at logoblink.com